Recruitment is not just about laying out a job description and salary, and waiting for people to flock your offering, especially when organisations are struggling with talent shortages.
You have to sell the benefits of the role, and why a prospective employee should choose your job and your workplace over the competition.
One of the best ways to do this is to create an employee value proposition, outlining the many advantages that your organisation offers, including culture, opportunities and meaning.
So what exactly is an employee value proposition and how do you go about creating one that works?
